The CVS Health Trends Report is a comprehensive branded content package produced by Foundry360 directly with the brand annually. In my role as creative director I conceived the art approach for the site and all social extensions, as well as the structure of the content hub that appears on the CVS Health site. For 2021, the strategy of the visuals was to create narratives that incorporated many different healthcare topics and also to convey a sense of human connection by featuring real people. The photo collages of Nazario Graziano were the perfect fit. These complex and compelling images told a visual story for each piece in a way that photography couldn't. I worked directly with the CVS brand team to create a design system that was both on brand and a unique visual language that created a new identity for the report.​ This 360 campaign was comprised of a digital hub that lives within CVS.com, a social series, 12 article pages, a downloadable PDF white paper, and a series of three video interviews with CVS leadership.  You can see the 2021site live here.

In 2020, I commissioned StoryTK, the studio of Carl De Torres, to create illustrations and animations that conveyed the information in a graphic style that was both striking and on brand for CVS. We created an immersive long form digital experience comprised of video, interactives, and animated sidebars. You can see the 2020 site live here.