As Fractional Creative Director for CORE: Club, I’ve had the opportunity to help shape the brand’s visual identity across a wide range of touchpoints. An ultra-exclusive private membership club with locations in New York and Milan, CORE: demands a design approach that balances sophistication, consistency, and adaptability.

In this role, I have led the design of print collateral, digital experiences, social media templates, environmental graphics, and branding initiatives across the organization. My work has also included developing identities for the club’s three distinct dining concepts—555, Leo’s Speakeasy, and Revive—each with its own character, audience, and beautifully designed physical space.

Beyond these larger brand initiatives, I support a continual stream of evolving menus, member programming, and in-suite experiences, all of which require thoughtful design and meticulous attention to detail. The breadth of work at CORE: has made it an especially rewarding partnership, offering endless opportunities to create cohesive, elevated brand experiences across both physical and digital environments.